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Vulnerability and Poverty Reduction Team
Understanding and tackling the causes of Poverty and Vulnerability

Fair Trade in the Mainstream


This project brought together researchers in Latin America, Africa, North America and Europe to analyse the developments and assess the implications for fair trade organisations and producers. 

In recent years fair trade products have become widely available in supermarkets, high street shops and cafes. They are increasingly sourced from large scale farms and plantations, and traded through conventional commercial channels. This project brought together researchers in Latin America, Africa, North America and Europe to analyse these developments and assess the implications for fair trade organisations and producers. The IDS research team focused on UK supermarket sales, with case studies in South African fruit and Ghanaian cocoa. Full project description (pdf 116kb

Researchers

  • Doug Murray, Colorado State University
  • Laura Raynolds, Colorado State University
  • Andries du Toit, University of the Western Cape
  • Sandra Kruger, University of the Western Cape
  • Stephanie Barrientos, University of Manchester
  • John Wilkinson, Agriculture and Society Federal Rural University, Brazil