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IDS Research Associate Richard Longhurst and the Director of Teaching and Alumni Relations, Robert Nurick hosted an alumni dinner in Brighton.

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Globalisation Team
Reshaping globalisation for the 21st century

Can China Grow Global Brands?

Navas-Aleman, L. - 07-Oct-11
2 pages
Price £ 0.00
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China is at the forefront of the huge shift in production capabilities from OECD nations to East Asian developing countries. Seen as the 'Factory of the World', China's manufacturing success is well documented. This study asks whether Chinese firms can now use branding to boost their global economic gains.