Information and communication technologies (ICTs) have the potential to make vast amounts of information available to users located in various parts of the world and to facilitate rapid communication between them. One application of these technologies is in the development of ‘e-commerce’ to support electronic trading.
E-commerce can be defined as any form of economic activity conducted over computer-mediated networks. The potential of e-commerce caught public’s attention as a result of ventures such as the electronic bookshop, Amazon.com, and the growing number of other Internet-based retailers in the business-to-consumer (B2C) e-commerce area. However, business-to-business (B2B) ecommerce is growing much more quickly than B2C forms of electronic trading.
