Past Event

mHealth services to promote better infant and young child feeding (IYCF) practices

20 May 2020 13:00–14:30

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This webinar will explore how mobile phone-based services can promote better Infant and Young Child Feeding (IYCF) practices. The lead researchers from the evaluation team will present findings and lessons learned from the recently completed mHealth evaluation in Tanzania.

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  • Dr Inka Barnett, Institute of Development Studies (IDS)
  • Dr Giordano Palloni, International Food Policy Research Institute (IFPRI)
  • Dr Simon Batchelor and Dr Nigel Scott, GAMOS

Join the webinar to learn more about

Designing and implementing mobile phone-based information services to change IYCF practices and behaviours:

  • How to optimise the reach and up-take of mobile-phone information services?
  • How to increase the effectiveness of mobile phone-based services in changing practices and behaviours?
  • How to design engaging content?

Building a commercially viable business model for mobile phone-based information services:

  • What are key features of viable business models?
  • What are viable routes to market for services?

Register now for this webinar


The mNutrition initiative was a mobile phone-based advisory service to scale up the delivery of nutrition and agriculture information in 12 countries throughout sub-Saharan Africa and South Asia. The service aimed to promote behaviour change around key nutrition practices and farming decisions to contribute to improved nutritional health within poor households. mNutrition services were supported by the UK’s Department for International Development (DFID) between 2013 and 2019, organized by GSMA and implemented by in-country mobile network operators and other service providers.

Researchers from IDS, IFPRI and GAMOS conducted an independent impact evaluation of mNutrition services in Tanzania implemented through an mHealth platform called Wazazi Nipendeni. An evaluation of mAgri services in Ghana was also conducted in parallel to this. The overall aim of the evaluation was to assess how effective and commercially viable the mNutrition services were in reaching poor households, increasing knowledge and improving nutrition-and farming-related behaviours.

Key publication

The latest publication, the ‘Lessons Learned’ brief summarises key evaluation findings and presents lessons learned from both Ghana and Tanzania.

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