This paper examines the micro-politics of Malawi’s Farm Input Subsidy Programme (FISP) and the roles of agro-dealers as potential anchors or drivers of a ‘uniquely African Green Revolution’. The drive toward the development of a viable network of agro-dealers is a direct consequence of the failure of the liberalization of the agricultural sector to trigger a vibrant private sector-led market. The agro-dealer initiative was introduced to address the question of missing markets for the rural farmer and deal once and for all with the question of pervasive food insecurity in Malawi.