Journal Article

IDS Bulletin Vol. 41 Nos. 6

Commentary on ‘Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development’

Published on 1 November 2010

This article proposes a refreshingly simple and yet profound approach to an age old challenge.

The authors suggest the application of customer satisfaction survey methods to agricultural development projects wherein the smallholder farmer is given a voice in project design, implementation and accountability. In keeping with the simple and yet elegant style of the article, this comment addresses the following three questions: (1) What is the main contribution of the article? (2) What else can agriculture development practitioners learn from private sector customer satisfaction? (3) What are the potential pitfalls of this approach?’

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This article comes from the IDS Bulletin 41.6 (2010) Commentary on ‘Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development’

Cite this publication

Mabaya, E. (2010) Commentary on ‘Private Sector Metrics Contributions to Social Change: Customer Satisfaction Meets Agriculture Development’. IDS Bulletin 41(6): 73-74

Authors

Edward Mabaya

Publication details

published by
Institute of Development Studies
authors
Mabaya, Edward
doi
10.1111/j.1759-5436.2010.00184.x

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