Journal Article

Developing Value: The Business Case for Sustainability in Emerging Markets

Published on 3 April 2006

This chapter looks at evidence to support the business case for sustainability. Based on a sustainable business model, the real drivers for corporations becoming more sustainable are sought. The same ‘chicken and egg’ question comes back again and again: are companies more successful because they are run in a sustainable manner or is it that already successful companies are those that apply sustainability successfully too? Is there a new breed of CEOs who are less driven by the short term and who look to the longer term, seeking to build a solid reputation on the basis of a sustainable approach? What are the tools that currently exist to measure the direct and indirect effects of sustainability on the bottom line?


Jodie Thorpe

Research Fellow

Publication details

published by
Greenleaf Publications
Thorpe, J. and Prakash-Mani, K.


About this publication

Programmes and centres
Business and Development Centre

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