Journal Article

IDS Bulletin 49.1

‘Milk for Milk, Water for Water’: Analysing Pakistan’s Dairy Innovation

Published on 5 February 2018

Interventions in agri-food value chains are thought to potentially make important contributions towards enhancing agriculture’s role in nutrition.

Some frameworks have begun to identify sets of requirements for pro-nutrition value chains. Pakistan’s dairy sector has been the focus of a business-driven innovation which introduced ultra-high temperature (UHT)-treated milk in aseptic packaging. This was expected to relieve existing constraints in production and distribution, raise incomes for producers, and increase the supply of an affordable nutrient-dense food to consumers. While this innovation appeared to fulfil most requirements of a pro-nutrition value chain, it ultimately failed to act as a bridge between farmers and consumers. Instead, it led to the introduction of non-dairy products and imported raw materials.

This case study shows that while existing frameworks take a relatively static view of whether an innovation prospectively fulfils certain requirements, businesses can quickly alter entire value chains in response to market conditions.

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This article comes from the IDS Bulletin 49.1 (2018) ‘Milk for Milk, Water for Water’: Analysing Pakistan’s Dairy Innovation

Cite this publication

Ansari, N., Mehmood, R. and Gazdar, H. (2018) '‘Milk for Milk, Water for Water’: Analysing Pakistan’s Dairy Innovation' in ‘Value Chains for Nutrition in South Asia: Who Delivers, How, and to Whom?’ IDS Bulletin 49.1, Brighton: IDS


Natasha Ansari
Rashid Mehmood

Publication details

published by
Institute of Development Studies
IDS Bulletin, volume 49, issue 1


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