fbpx

Publication

Using Social Media for Long-Haul Activism: Lessons from the BBOG Movement in Nigeria

Published on 1 July 2018

The Bring Back our Girls (BBOG) is a women-led, spontaneous movement that erupted in Nigeria
following the abduction of over 200 schoolgirls by
Boko Haram terrorists in 2014. It soon gained widespread
presence on the streets but even more online. The BBOG
remains a unique movement in contemporary Africa in that
it is women-led and depends on bold confrontation offline
and viral advocacy online.
The objective of the BBOG is clear: pressure the government
to rescue and return all the abductees safely. The movement
has recorded remarkable achievements such as the return of
over 100 girls and the priming of the plight of the remaining
girls.
The demand for the release of the abductees, has, however
developed a life of its own as many other actors now continue
to promote the issue even when the BBOG appears to be
fatigued and silent. The movement’s use of social media
is most probably responsible for this. What can similar
movements or other social actors learn from this?

Cite this publication

Ojebode, A. and Oladapo, W. (2018) Using Social Media for Long-Haul Activism: Lessons from the BBOG Movement in Nigeria, July, Utafiti Sera Research Brief Series, Nairobi: Partnership for African Social & Governance Research (PASGR)

Citation copied

Access this publication

Read full publication online in OpenDocs

Partners

Supported by

Publication details

language
English

Share

About this publication

Region
Nigeria

Related content