Donors, governments, civil society and companies are making significant investments in creating or supporting new business models with the aim of contributing to international development goals.
Despite isolated success stories, there is growing concern that such efforts have failed to create widespread, lasting change beyond the immediate intervention. Based on an analysis of nine pro-poor business case studies, this Policy Briefing helps those supporting new business models, such as donors, non-governmental organisations and governments, consider how to move beyond simply supporting individual company value chains, to drive change in broader market systems.