This chapter focuses on the experience of the knowledge society amongst Bangalore’s entrepreneurial young IT aspirants. Narratives of the middle classes aspiring to work in Bangalore’s software and wider outsourcing industries are examined alongside narratives of those who have already attained the IT dream.
Whilst the actions of individuals is recognisably entrepreneurial, inherent throughout these projects is a wider ethic of the enterprising self (Miller and Rose 2008:194) functioning to help normalise (in the sense of desensitise, obscure or misrecognise) the less positive reality of individual and group trajectories through a newly flexibilised labour economy.