Public Agronomy: Norman Borlaug as 'brand hero' for the Green Revolution
Journal of Development Studies 48.11
Publisher Taylor and Francis
This article examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world.
It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.