Companies from emerging economies are increasingly making their presence felt in the global business community. Not only are they acquiring more and more companies in the developed world, but they are also pursuing strategies that are highly competitive with those of established businesses in western markets.
‘Market Movers: Lessons from a Frontier of Innovation’ explores whether such emerging economy firms are also managing to embed sustainability in their business strategies in ways that stand comparison with companies anywhere else in the world. It tells the stories of four firms ranging across the globe from Beijing to Sao Paulo — in many cases operating in some of the most challenging environments in which to foster commercial success – and how they have found business value in strategies based on sustainability.
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