There is a large and robust literature on the quantity and importance of unpaid care work. members of the iaFFe (international association for Feminist economics) have produced a substantial, highly credible body of evidence to the highest of standards. But although the evidence is abundant care continues to be neglected in development policy and programming. this briefing explains why and
recommends to policy practitioners and activists who are seeking to get care onto development agendas that they employ three power tools to achieve a strategic succession of small wins with respect to naming, framing, claiming and programming care.