Public agronomy: Norman Borlaug as ‘brand hero’ for the Green Revolution

Published on 26 May 2024

This paper examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a ‘public agronomist’, gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a ‘brand hero’ for the Green Revolution.

Cite this publication

Sumberg, J., Keeney. D and Benedict, D. (2012) 'Public agronomy: Norman Borlaug as ‘brand hero’ for the Green Revolution', Journal of Development Studies 48(11): 1587-1600.

Publication details

published by
Taylor & Francis


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