Are you a policy maker in the Ministry of Industry and Trade, trying to improve the competitiveness of small and medium enterprises? Do you work in a local government agency with a brief to improve the earning opportunities of entrepreneurs and workers?
Are you the President of a Business Association that seeks to reposition local enterprises in the global economy? Are you the Head of a Trade Union concerned about the threat of foreign competition for local jobs? Do you run a NGO project that tries to improve the conformance of local producers with global labour and environmental standards?
Are you in charge of a donor project that seeks to reduce poverty by helping small enterprises to produce for distant markets? Are you the Governor of a region trying to make foreign donor agencies fit in with your developmental agenda? Are you a consultant or advisor working for any of the above?
If you answer YES to any of these questions, this is an important book for you.