This is the baseline report for the cost-effectiveness analysis of the Vodafone Farmers Club, Ghana, a Value Added Service supported by a grant from GSMA as a part of the mNutrition programme. mNutrition is a global initiative supported by DFID, organised by GSMA, and implemented by in-country mobile network operators (MNOs) to use mobile technology to improve the health and nutritional status of children and adults in low-income countries around the world. This report forms part of the evaluation of the programme, which draws on a number of methods and interlinked components to gather evidence about the impact of the m-Nutrition intervention in Ghana.