fbpx

Brief

Can China Grow Global Brands?

Published on 7 October 2011

China is at the forefront of the huge shift in production capabilities from OECD nations to East Asian developing countries. Seen as the ‘Factory of the World’, China’s manufacturing success is well documented. This study asks whether Chinese firms can now use branding to boost their global economic gains.

Authors

Image of Lizbeth Navas-Aleman
Lizbeth Navas-Aleman

Honorary Associate

Publication details

published by
IDS
authors
Navas-Aleman, L.
journal
IDS Research Summary

Share

About this publication

Region
China

Related content