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Journal Article

Field Exchange Issue 66

Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh

Published on 1 November 2021

This article details the co-design, implementation and early evaluation results of an initiative for promoting the consumption of nutritious foods in adolescents. The initiative involved school and community activities, social media and celebrity endorsements and a pledge for individual and collective action.

Key messages:

Despite baseline surveys indicating that many adolescents had poor access to the internet, a social media-focused intervention proved to be an effective strategy to target this group during the COVID-19 pandemic when internet usage increased dramatically.

By building a narrative that tapped into adolescents’ motivations, the Bhalo Khabo Bhalo Thakbo campaign was able to spark the interest and engagement of adolescents for improving their consumption of nutritious foods.

Cite this publication

Barnett, I. Et al (2021) 'Improving Adolescents’ Food Choices: Learnings from the Bhalo Khabo Bhalo Thakbo (“Eat Well, Live Well”) Campaign in Bangladesh,' Field Exchange Issue 66, ENN

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Authors

Image of Inka Barnett

Inka Barnett

Research Fellow

Wendy Gonzalez

Moniruzzaman Bipul

Detepriya Chowdhury

Eric Djimeu Wouabe

Ashish Kumar Deo

Rudaba Khondker

Publication details

language
English

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About this publication

Region
Bangladesh

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