I am interested in engaging people with research through communication, and also in whether or how this activity can support evidence-based dialogue and decision making.
I currently oversee and lead communication and engagement strategy and implementation for the Coalition for Religious Equality and Inclusive Development (CREID) and the Action for Empowerment and Accountability (A4EA) research programme.
Communication, marketing and online content development
I was seconded to The Guardian in August 2010, contributing to the development and launch of the award-winning Guardian Global Development site.
Since then I have gained considerable experience in social media engagement and content development, including delivering in-house Writing for the Web and “Get Read! How to write and promote your blog” training, developing and launching the Impact and Learning blog (2011), leading on social reporting from the International Intiative for Impact Evaluation’s seminal Mind the Gap; From Policy to Impact conference in Cuernavaca, Mexico (2011), working on the dissemination and promotion of acclaimed IDS Bulletin New Roles for Communication in Development (2012) and awarded a CIM-accredited Diploma in Digital Marketing (2013-14).
In 2015, I led on the marketing strategy for re-launching the IDS Bulletin as an open access journal. Launched in 2016, its new website achieved nearly 400,000 downloads, four times greater than anticipated.
Project management in communication output design and production
In recent years, I have developed an interest and built my experience in translating research concepts and findings into alternative visual formats such as infographics and animations.
Here are some examples of infographics:
- Precarious lives or why it’s vital to protect the right to food in the face of market volatility (online, interactive research summary)
- Can the Private Sector Tackle Undernutrition Amongst the Poorest People?
- Power, Violence, Citizenship and Agency project (PDF)
Here are some examples of animations:
- Time to care (created with Studio Syrup)
I have been at IDS since May 2007 and have been working on communications, engagement and impact from 2010. I was elected as a staff trustee to the IDS Board (from June 2019 to July 2019).
Prior to that, I worked for Citizens Advice Scotland on public affairs and social policy in Scotland in the areas of consumer debt, housing and employment rights. I graduated from the University of Edinburgh with a MA (Hons) in Arabic with politics and Middle Eastern history.